Integrative Running Case Study: Starbucks Essay

Starbucks A case analysis of Starbucks can provide a much closer look at the company, its strengths and weaknesses, as well as the company’s ability to do business on a global scale. In order to best analyze this company, a SWOT analysis, along with answers to the case study questions is provided below. Furthermore, a few recommendations are included that are brought to light by reviewing the facts of the Starbucks case study. This thorough investigation of the Starbucks company adds a rather complicated â€Å"flavor† to my favorite caramel macchiato that had never before been considered. Starbucks has been serving coffee domestically since the early 1970’s. After experiencing success in the domestic market, Starbucks entered the global marketplace, including opening its first stores in China in 1999. (Lamb, p.139) The company entered the Chinese marketplace knowing the vast opportunities that were available, but quite aware that many factors had to be accounted for in its marketing mix and product offering strategies. Cultural, political, and economic factors played important roles in discovering the best plan for delivering a lucrative coffee business to a land where the majority of consumers had never even had a cup of coffee. Partnering with local developers provided a safer market-entry strategy that Starbucks was ready to relinquish in 2006. After gaining several years of experiencing in the business environment of China, Starbucks embraced the chance to try its own hand at delivering a lucrative business operating in an environment that had many similarities to its domestic marketplace in the United States. A discussion of the strengths, weaknesses, opportunities,  and threats for the Starbucks company is provided to further understand its success in the global marketplace. Strengths: The decision Starbucks made to enter the Chinese marketplace wasn’t without extensive research. Starbucks had an already-existing marketing mix that was working well and generating large profits in its homeland. The knowledge and expertise found in the existing Starbucks employees were an important strength for the company as it planned its business venture in China. As a successful domestic coffee-seller and cafe business, Starbucks had funding and financial resources to work with when entering the foreign Chinese market. Furthermore, the reputation of Starbucks and its business growth and success certainly attracted additional funding from shareholders when taking the Starbucks brand globally. Weaknesses: Though Starbucks was a well-tested brand in its domestic market, Starbucks faced new market-entry obstacles. The idea of entering a foreign market on its own was not a wise decision, and therefore, Starbucks would have to rely on foreign partnerships to expand its brand globally. (Lamb, p. 140) This reliance on a partnership could be costly as profits are shared even though market-entry risks are lowered. The expense of making mistakes and learning from them, as well as creating a whole new marketing mix for Chinese consumers was certainly a costly investment. Opportunities: Even though entering the Chinese market would prove to have some obstacles, the company certainly realized the many opportunities that existed for creating its brand in China. Entering a market that consisted of consumers who had very little experience with coffee would leave Starbucks as a unique product with potential for elasticity in its pricing with very little competition from other â€Å"coffee† shops. Furthermore, changes in the Chinese youth’s view of collectivism was drastically changing as they focused more on individuality. (Lamb, p.139) This offered a similar environment to the domestic market in the United States. Additionally, the research Starbucks initiated would show that a specific need for a place for  people to gather together was in high demand in China. Starbucks knew that providing that experience combined with the distribution of â€Å"coffee† (a symbol of the modernizing of China) could provide a whole unique experience that youth would be quick to embrace. Similarly, economic success in the region proved the needs for disposable income for expensive coffee drinks could be met easily by the growing and expanding economy. Threats: Just as there are many opportunities when a company enters a whole new marketplace, there can also be many external threats as well. A booming economy that may at first seem ripe for market entry could change at any time, and prove devastating to the Starbucks China operation. Furthermore, political and legal factors could change just as swiftly and cause many problems for Starbucks as the company has no influence over these external factors. Similarly, social factors can always pose a threat as well. With a business focused on mainly the Chinese youth, any trend that in some way denounces or disqualifies Starbucks as a meaningful experience to the youth would cause a dramatic breakdown in the Starbucks marketing mix. A further analysis of Starbucks’ entry into the Chinese marketplace can be accomplished by investigating the questions at the end of the case study. 1. Many of the same environmental factors, such as cultural factors, that operate in the domestic market also exist internationally. Discuss the key cultural factors Starbucks had to consider as it expanded into China. Several cultural factors impacted Starbucks entry into the Chinese market. One such factor was the cultural reliance on mostly â€Å"tea† as a drink of choice among the Chinese. Starbucks knew that entering the market with a strategy of simply trying to sell various facets of coffee would be a challenge if not carefully executed in a way that would inspire and empower the consumers to actually stimulate the desire for coffee. A second cultural factor that enabled Starbucks to overcome the obstacle of the tea vs. coffee concern is that the Chinese people do not have much space in their homes etc. for gathering with their interest groups. Starbucks quickly determined that providing a need (such as space to â€Å"hang out†) would be an excellent way to offer its products in an environment that would be  providing a solution to the problem of having limited spaces to just be with friends. (Lamb, p.139) 2. Discuss the key political and legal factors Starbucks had to consid er in the Chinese marketplace. What are the risks of entering a country with these factors? What changes have occurred in China’s political and legal structure to the advantage of foreign companies? China is a communist country, and politically this type of government can be volatile. Any changes to the government and/or its officials could have fast and devastating effects on businesses operating in China. (Lamb, p.140) Legislation could be created overnight that may involve the removal of foreign businesses or simply make it impossible for them to compete in the Chinese market by placing restrictions on their allowable business practices. Although there are risks associated with entering a foreign market with uncontrollable political and legal factors, China has proven to have a political and legal structure that has been very conducive to foreign companies. Beijing entered the World Trade Organization in 2001, and since has provided economic stability as well as political stability to businesses. (Lamb, p.140) Legally, China has mandated that each family is allowed one child. This mandate has resulted in a shift of the normal â€Å"collective† view of communist consumers to a more â€Å"individualistic† view for young consumers, creating a very ripe environment for businesses that provide modernistic, Western-individualism style products and marketing mixes. 3. What demographic factors were important for Starbucks to understand in China? What were the demographics they decided to target? In order to enter the Chinese market, Starbucks had to consider demographic factors such as age and population in order to be successful. According to Lamb Starbucks initially focused on the economically upwardly mobile population, including 20-40 year olds. (Lamb, p.139) Finding much success there, Starbucks wanted to grow that success over time, and is strategically focused on the youth of the Chinese population since they have the economic backing of their families to support disposable needs, such as pricy cappuccinos. 4. What was the initial global-market strategy Starbucks employed to enter China? Discuss the advantages and disadvantages to this early strategy. How has their strategy changed since then and why? According to Lamb the initial global-market strategy Starbucks entered China with involved partnering with other businesses as a joint venture, along with authorizing local developers to use their brand. (Lamb, p.140) This strategy had an advantage of entering the market in a gradual way, and gaining the trust of the Chinese while simultaneously avoiding the added risk of entering the market on its own. The disadvantage of this style of market entry is seen in the profit margin for Starbucks. Joint ventures and partnerships do not share equally in profits (and Starbucks would need to work hard to find a management position in such ventures to make sure it could hold onto its profit margin as sales increased). Since then, Starbucks has bought out its partners and now individually owns its own stores. While this strategy is drastically different from its market-entry strategy, the company is now much more confident in how to do business effectively in China. Furthermore, the fact that Beijing entered the World Trade Organization has had a securing and positive economic and legal affect on foreign companies doing business alone in the Chinese marketplace. In lieu of the facts provided in the case study, it is possible to recommend additional ways in which Starbucks can continue to successfully operate in China. One such recommendation is for Starbucks to keep a very close watch on social media trends among the Chinese youth. Knowing that the Asian community is very embracing of social media, it is imperative that Starbucks maintain its reputation as â€Å"modern† and â€Å"forward-moving† by participating in the social media trends of the youth. A second recommendation for Starbucks is to provide social benefits to the communities in which it operates. Providing benefits to surrounding communities can help to establish a successful business relationship with local government officials as well as encouraging the trust of the local people. Furthermore, these philanthropic efforts can have an impact on the consumers of Starbucks products domestically as well. Domestic patrons can find value in these efforts of â€Å"doing good† for global communities and become encouraged to support the company with more purchases. In conclusion, the review of the Starbucks case study has been both  informative and interesting as I am a consumer of Starbucks myself. The knowledge gained here has certainly changed my thoughts from salivating for a simple caramel macchiato when I pass the Starbucks logo, to wondering where and how they do business elsewhere. References Lamb, C.W., Hair, J.F., Jr., McDaniel, C. (2011). Marketing (11th ed.). Mason, OH: South-Western.

10 Interesting Facts About Mount Rushmore

What Absolutely Everyone Is Saying About Closing Paragraph in Career Goal Essay Samples

What Absolutely Everyone Is Saying About Closing Paragraph in Career Goal Essay Samples Things You Won't Like About Closing Paragraph in Career Goal Essay Samples and Things You Will Such an essay demands clarity and honesty. It requires definite understanding of your profession and what you can achieve from pursuing it. Your essay should begin with an introductory paragraph, a human body and a conclusion. Need to compose an essay or an overall paper. I'm sure that by sticking to those mentioned previously shot and long-term professional aims within this essay, I'll attain the desired goal. If you don't have clear comprehension of your upcoming career at least in the brief term perspective, writing a career goals essay is quite very likely to provide you anxiety. Much like any essay, a strong conclusion is very important. As soon as you figure these things out, you'll have no trouble composing this essay in any respect. High school isn't free in Kenya. If I could select any job on the planet, I would choose nursing. I used to not always wish to be an English teacher. Turning into a nurse is a goal I need to attain later on. The Closing Paragraph in Career Goal Essay Samples Pitfall Also it will enhance the possibilities of me making an excellent first impression whenever I start to work there. The very first point isn't to stress out. In reality, in nearly all instances you DO NOT need to do this. There are quite a lot of things that have to be taken into account when making this choice. There's, clearly, a limit on the range of pages even our very best writers can produce with a pressing deadline, but generally, we can satisfy all the clients seeking urgent assistance. It is not important how his opinion is going to be understood afterwards, since such written work doesn't claim to define the reality. If you have to deal with this kind of a question, make sure you leave enough room to write knowledgeably and enthusiastically about that particular program. These are the answers they wish to see. The readers, however, may want to hear more than just a single career objective. If you would like a finance career, both your short and long-term purpose should be in this subject. Oftentimes, there is absolutely no direct and sure approach to attain our targets. Life goals essay There are lots of goals in my personal life which I would love to attain. There are various strategies to think of when deciding how to restrict your career targets. It would be a lot more difficult to attain your goals without the support from others. Give concrete examples of your targets and what you believe you want to do in order to get there. At precisely the same time, you may also look into short-term objectives. The Advantages of Closing Paragraph in Career Goal Essay Samples The scholarship committee would like to observe how investing in your education will aid your career. Alumni networks from my present university and future one is going to allow finding professional workers who will assist fulfill my long-term career objectives. English majors have particularly significant book costs because we must obtain numerous books for each class. Unfortunately, that education was not sufficient to launch his own company. The Upside to Closing Paragraph in Career Goal Essay Samples My most important personal aim is to supply a positive home e nvironment for my loved ones. It is critical that all my endeavors are satisfied. Another personal goal that I've is providing economically for my family members. Also will need to be comfortable for my lifestyle. The Honest to Goodness Truth on Closing Paragraph in Career Goal Essay Samples Opt for a career field you're interested in. The trick is to be brief, particularly if you have never been asked explicitly about your career progress. While everybody's career path is unique, there are numerous possibilities to progress in any area, so demonstrate that you're aware of them. By all means, you are able to choose career path in any field at which you can and need to work, however it's vital that you understand which career path can help you achieve self-realization.

The Great Depression Economic Growth And Prosperity

In American history, the Great Depression ranks second as the longest and most severe crisis ever experienced only dislodged from the first position by the Civil War. The Great Depression marked a period of economic downturn that resulted in severe declines in output, acute deflation, financial insecurity and severe unemployment rates. This was a sharp contrast from the early 1920’s when the country was experiencing a period of tremendous economic growth and prosperity. The Great Depression was brought about by a number of factors that included the declining consumer demand, a natural slowdown in the cycle of business, misguided government policies, panics within the financial markets and environmental disasters among others. Everyone felt the effects of the Great Depression on every part of the country, rural or urban. From the rich to the poor, the young to the old, white Americans to African Americans, no one was spared from the devastating effects of the depression. The e xperience of millions Americans suffering as a result of the Great Depression paint a clear picture on how serious the crisis was. Many Americans believed that it was the government’s role to alleviate them from the suffering and also offer relief aid to curb hunger and starvation. Letters sent to President Franklin D. Roosevelt and Mrs. Roosevelt with photographs taken by photographers of the Farm Security Administration (FSA) show and tell the social experiences of many Americans during that period.Show MoreRelatedThe Great Depression : The Worst Economic Slump1427 Words   |  6 PagesThe great Depression was the worst economic slump in US history, beginning in 1929 it lasted almost a decade. Leuchtenburg suggests â€Å"there was no single cause of the Great crash and ensuing depression†, however the most influential reasons for the Great depression was a culmination between the unequal distribution of income and the extensive speculation of the 1920s. Underlining these two dominant influences was the republican government practises of the 1920’s under Harding, Coolidge and HooverRead MoreThe Great Depression Of America1727 Words   |  7 PagesThe Great Depression in America is often believed to have ended when the Japanese attacked Pearl Harbour and the US entered WWII in December 1941. However, while an exact end date is a matter of debate, it’s obvious the end of the Great Depression correlates somewhat with the beginning of the war, leading many to believe WWII must have ended the Great Depression and triggered the economic recovery of the United States. Many historians believe that the government and military spending restimulatedRead MoreEconomic Prosperity : George Washington s Farewell Address1660 Words   |  7 PagesEsha Parikh Blanchard APUSH 2 16 January 2015 Economic Prosperity: 1898-1945: Prior to the 1890’s, the United States followed a foreign policy of seclusion to worldly matters. This idea stemming from George Washington’s Farewell Address to â€Å"avoid entangling alliances† became the foundation for American seclusion and detachment, a policy which resulted in this country being able to overcome tremendous internal difficulties facing the rising, fast-changing state of America. The Manifest Destiny enlargedRead MoreEffects Of World War I Ended On The 1920s1567 Words   |  7 Pages1930s witnessed dramatic changes in their lives from the 1920s. The 1920s was a period of prosperity and economic success, while the 1930s was a time of economic downfall. The economy fluctuated between times of great prosperity and times of undoubtable depression. Following these economic downturns was a period of rigorous attempts to recover from severe economic loss. It did not take long for this economic hardship to lead to some more significant and durable p olitical and social transformationsRead MoreBeneath The Vibrant And Vivacious Atmosphere Of The 1920S,1317 Words   |  6 Pagesperiod led America to the horrendous Great Depression, in which laissez-faire economics appeared to fail the thousands of banks and businesses that fought for their survival or closed altogether. Americans suffered as unemployment rates soared to 25% and life savings were lost forever, causing rising suicides, homelessness, and widespread starvation. However, if buying on margin and credit didn’t occur in the 1920s, there would have been continued American prosperity. No margin-buying meant that drasticallyRead MoreThe Great Depression Was A Dark Period859 Words   |  4 PagesThe Great Depression was a dark period in the history of the United States, which affected all the economic sectors of the Americans’ lifestyle and greatly suppressed the economic status of the United States, despite so closely following an era that appeared to offer m uch economic prosperity. There are many contributing factors and causes for this time of poverty and despair, however, some events may have contributed more to the Great Depression than others. These would include events such as theRead MoreThe Fifties Essay782 Words   |  4 PagesThe Fifties The 1950s are characterized as a decade marked by the Cold War and social conformity. It is hard to generalize the lives of millions of Americans, but the values of Americans in the fifties were shaped by two major events: the Great Depression and World War II. After a period of war and poverty conforming to a suburban way of life was a dream come true for Americans. The 1950s almost inevitably invoke an image of the so called traditional nuclear family portrayed in famousRead MoreTaking a Look at the 1920s1642 Words   |  7 Pagesthe Gold Standard in April of 1925. While the U.S. took the post –war position as the world s largest creditor and entered a period of unprecedented prosperity, England faced major financial difficulties, with a decision to maintain an overvalued exchange rate, for political reasons rather than economical reasons. The 1920s was a period of prosperity for the United States. The productivity of their industries grew rapidly with the application of scientific knowledge accumulated in the previous decadesRead MoreImpact Of The New Deal On The Great Depression1355 Words   |  6 Pages Impact of the New Deal on the Great Depression Preceding the Great Depression, the United States went through a glorious age of prosperity, with a booming market, social changes, and urbanization; America was changing. At the end of the 1920’s and well through the 1930’s, America was faced with its greatest challenge yet; the 1929 stock market crash. It would be the end of the prosperity of the â€Å"Roaring Twenties†. Now the American government and its citizens were faced with a failing economyRead MoreImpact Of The New Deal And Programs On The Great Depression1274 Words   |  6 Pages Impact of the New Deal and programs on the Great Depression Preceding the Great Depression, the United States went through a glorious age of prosperity, with a booming market, social changes,and urbanization..America was changing. At the end of the 1920’s well through the 1930’s, America was faced with it’s greatest challenge yet. The 1929 stock market crash was the end to the prosperity of the â€Å"Roaring Twenties†. Now the people and government were faced with a huge problem,a failing economy. President

Creative writing Surface Essay Example For Students

Creative writing: Surface Essay Drowns his sorrow in liquid bliss. Drowns his self as well. Hide all the pain under a bottle. Escape from this depressing hell. The skin pealed back, but so much remains. The pain only grows worse with depth. How much deeper can he go. Before it drives him insane. Torment every day for him. Nothing can be done. Trying to fight it, trying so hard. A battle he cannot win. He feels alone with all this sadness Alone with all this grief. Alone with all this madness. Can he make it alone? His life seems to have lost all purpose. So much pain inside. And hes only scratched the surface. There is just too much pain to hide. He sits alone. He thinks alone. He cries alone. He dies alone. There is no point in going on. Nothing left to live for. He brings the gun up to his head. Theres no pain anymore. Drowns his sorrow in liquid bliss. Drowns his self as well. Hide all the pain under a bottle. Escape from this depressing hell. YOURE NOT ALONE

The Farnsworth House Essay Sample free essay sample

The Farnsworth House was designed and constructed by Ludwig Mies van der Rohe. The undertaking was commissioned in 1945 by Dr. Edith Farnsworth. a affluent nephrologist who intent to construct a particular piece of modern architecture. She bought a 60-acre estate site which was located 89 km sou-west of Chicago business district for the edifice to be constructed. The purpose of the design was to make a weekend retreat for the client to prosecute in her avocations. Mies finally created a 1500 square pess elevated steel and glass house. Mies included the design in an exhibition on his work in the Museum of Modern Art in 1947. The existent building of the house happened between 1950 and 1951. The Farnsworth House is widely recognized by the populace as an architectural chef-doeuvre of modern architecture. It was declared as a National Historic Landmark in 2006. The Farnsworth House adopted an extended rectangular signifier like Mies’ old undertaking the Barcelona Pavilion. We will write a custom essay sample on The Farnsworth House Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The house can be divided into two major constituents. the inhabited glass house and the front patio. Two sets of stairss connected the land to patio and so the inhabited infinite. The pick of building stuffs in the Farnsworth House is evident. Large ceiling to floor glass was used to wrap around the full life infinite so that all internal infinite can be exposed to the natural milieus with the exclusion of the bathrooms and mechanical room which are bounded by a cardinal nucleus of wall. The structural units which stretch between the ceiling and the floor slab are eight broad rim steel columns installed on the outside of the glass house. They were painted white to specify the border of the slabs. The attack of exterior structural member ensures a maximal country of internal infinite. The site context was really of import to the pick of the location of the edifice. In this instance. the purpose is clear. which is to stress on the relationship between homo and nature. The Farnsworth House was situated on the inundation field merely near the border of the Fox River so that it can overlook the river in the nearest distance. The attack was really instead unsafe as the implosion therapy of the river may destruct the house. In order to forestall the house from the river inundation. the inhabited infinite was elevated 1. 6 m above the land on a raised floor platform. doing it looks like it is drifting. The multiple grading of the patios which connect with the stepss echoes with the inclining topography of the inundation field. Mies addressed basic issues refering relationship between persons and modern society. Persons should populate in harmoniousness in respect to ever-changing environment. The solution was to set up a regulation for making infinite. As the Farnsworth House served as a weekend retreat. a complete control of the infinite by the dweller is important. Mies chose to utilize unobstructed internal infinite to appreciate the freedom of persons therefore allowing control of the infinite to the dweller. Furthermore. the retreat thought should divide the society and the dweller. in which the method is to emerge the person wholly in the natural milieus. The usage of steel columns and big pieces of ceiling to floor glass as the boundary of infinite minimalizes the abstract distance between internal infinite and exterior environment. The thin glass besides acts as frames that integrate out-of-door scenery without impacting the inside ambiance. Besides the exterior steel model construction reduces the demand for opaque concrete wall into lower limit. The kernel in Mies’ designs lies in the functionality of stuffs. non the signifier of the edifice itself. In order to prolong the continuity of simpleness throughout the design. every item of the house was taken into careful consideration. When taking a close scrutiny at the articulations of the columns and the slabs. one can non separate welding point. The stopper weld connexion method has achieved jointless coating with the attempt of smoothing and painting work so that the steel frame can be read as a individual piece. Other inside informations. such as the spread between bordering elements layering the ceiling and floor besides shows the battle in simpleness and functionality. Less is more. Form follows map. In the head of Mies van der Rohe. modern architecture does non simply provide shelter for human being from the environing environment. In the instance of the Farnsworth House. it acts as a threshold. a rapprochement between human and nature. The glass wall and steel frame construction have transcended their actual map into an encounter minute of two detached universes. The Farnsworth House blends itself absolutely with clip into the natural background. as if it is ever dependent of it.

Essay Sample on the History of the United States Liberalism and American Dream

Essay Sample on the History of the United States Liberalism and American Dream The guideline of the present paper is to discuss how Liberalism and American Dream have helped to create and to shape the history of the most powerful country of the world – United States. The concepts of liberalism and American dream represent political and ideological tendencies and their influence is seen throughout the American experience. In responding to the topic the paper will firstly define Liberalism and American dream, secondly explain their origins and thirdly how those tendencies have helped to shape United States history. In conclusion the discussion will be about how studying history helps to understand the present. Liberalism is known to be an ideology and political tradition with the idea that liberty is the first and the most important political value. It is a matter of fact that the origin of the liberalism is in Western Enlightenment, but nowadays this term embraces different political thoughts. Liberalism emphasizes individuals rights such as freedom of though, limitation on government and religion power, the rule of law, free exchange of ideas, free public education for both men and women, market economy with free private enterprise and finally transparent government system which will protect the rights of all citizens. In modern USA liberalism is connected with open and fair elections, equal rights granted by law for all citizens, equal employment opportunities. It is apparent that such definition of liberalism is the evidence of its significant influence on USA history. (Goldberg 2001) It is necessary to mention that â€Å"liberalism† originated from Latin â€Å"liber† (free) and was firstly described as struggle for independence and freedom between patrician and plebeian classes with the purpose to receive equal rights. American War of Independence was the first to establish a nation based on the concept of liberalism, especially on the idea that â€Å"governments rule by the consent of the governed†. The principles of free trade were firstly enunciated in the USA history due to liberalism. The impact of liberalism on USA history is evident and significant, because due to it there was a rapid increase in literacy among population. Spread of knowledge resulted in successful social activism and nation has become interested in its authorized freedoms and liberties. The positive impact is passed law against child labor and laws requiring workers’ safety and fixed minimum wages. Liberalism set the idea that nations needs to be protected from exploitation and to be provided with education. It is apparent that impact of liberalism is profound on the USA history, because it implemented new ideas of personal dignity, religious tolerance, free expression of thoughts, private property, government transparency, human rights, popular sovereignty, rights for privacy, fundamental equality, national self-determination, free trade and market economy, rule of law, etc. that is why the impact and result of liberalism can’t be neglected by USA nation.(Goldberg 2001) American dream is a belief â€Å"that in the United States of America hard work and determination can lead to better life, usually through the earnings of money†. Such values were in the root of American dream are closely connected with Horatio Algerism. American dream is living in a perfect house with two children and without financial problems. It is the lifestyle of the middle class. Nevertheless the American dream was strongly criticized because of it accent only on material possessions as the highest happiness. Critics argued that American dream didn’t suggest the ideas of intellectual wealth and development. (Hochschild 1995) It is necessary to point out that the origin of American stems from the departure in economic and government based on the models of Old World. From the American Revolutionary war the unprecedented freedom was allowed and gave the possibility of dramatic social activity. Additionally many physical resources were held out and unclaimed waiting lucky investments in industry. Industrial Revolution combined great natural resources potential and unsettled continent and thus created American dream aimed at achieving wealth.(Cullan 2003) American dream has its challenged throughout the 20th century, because the Great Depression caused hardships and racial instability was still present. After the World War II American families were trying to find the relative comfort and stability for living. American dream suggested â€Å"perfect family† to be a part of consequence. American dream was tossed aside by new generation of young hippies who strongly denied the traditional values and ideas of the dream. (Ehrenreich 1989) Nevertheless the impact of American dream was seen throughout the USA history, because it promoted the ideas of education and personal achievement. It is apparent that a dream has never died out and is still present in souls of many Americans. American dream stimulated the people pursuing their energy into new source of gold – Internet, because it was the new way to become wealthy. In the result even ordinary people started their businesses and became millionaires. American dream attracted many entrepreneurial people from India and China to seek fortune in USA. The last argument is that American dream promoted hard work as the way to achieve a better life. (Hochschild 1995) In conclusion it is necessary to state that studying history helps to understand the present. As it is said all reasons of the present are hidden in the past. History helps to understand better the origins of events and tendencies and to realize their importance. History is the mirror of the present, because it hides many secrets and unexplained events. It is historians who contribute development by analyzing historical trends and their possible results in the future. Due to studying history it is possible to figure out the impact of American dream and Liberalism on the history of the United States. If there were no history, there would be no present and past.